There is no denying that humor can go a long way. When combined with the social media platform, it turns out to be the most important ingredient of social media marketing. When consumers have a soft spot for the brand, they witness exceptional returns for their efforts. As 42% of the world’s populace utilizes social media, it means that there are 3.2 billion users out there worldwide. Humor is the most effective way of cultivating personal connections with the audience and raise profits.
It comes as no surprise that utilizing humor in advertising is the best strategy for connecting with the audience and humanizing the company or brand, but can you use it for social media as well? Adding humor to the social media game plan and following some necessary SMM tips can prove to be an amazing method to attract the attention of people.
Go through these top 6 social media marketing tips and make the business viral through humor
- Understand Your Target Audience – For creating viral humorous content, one of the major SMM tips to keep in mind is the fact that you should first comprehend the target audience. There are plenty of distinctive kinds of humor, and each one attracts specific demographics. In case you sell men’s products, ensure the fact that you appeal to their sense of humor. However, dig further by asking yourself what kind of men are interested in purchasing your products? Old? Young? Managers? Employees? Sports Addicts? Gamers? etc.
- Just Be Simple – In case your easy ideas have worked, it is time to imitate them by maintaining the essence while also modifying context, the plot, the message, or the product. In terms of applying humorous marketing strategies, simplicity is always commendable. Needless to say, people are not fond of jokes that are tough to comprehend and they would rather laugh it off without doing a lot of thinking. The marketing campaign that desires to be funny must not belong or complicated rather be concise, simple.
- Keep The Message Relevant To Your Products – In case you sell software solutions, which is the serious service generally being used by companies and professionals, you should take the help of funny angles to produce viral content that is associated with your services/products/brand. Say the software firm can shoot the professional video showcasing the hustles, disadvantages, and the stress of being the programmer.
- Use or Create Memes – You can generate your memes utilizing different tools for meme creation, or you can better the famous ones as per your brand’s message, products, or culture. Make it a point to never use a meme that you don’t understand. Memes are ruling the Internet right now as several businesses utilize them because they are simple-to-execute, loved by the general public, and cost-effective.
- Think From New Angles – Even in case your advertisement has been highly appreciated for a month, the performance and social media reach might drop because of people being exhausted. When the feedback continuously decreases, you should think of something creative. Never forget that jokes can quickly get old and when it happens, they turn out to be annoying. You will be required to diversify the jokes as well as continuously explore the humor’s new angles.
- Get A Sense of Humor From Your Fans – Rather than guessing, use the followers for getting a good sense of what is needed. Some of the best humorous marketing examples involve the audience’s active involvement. You can offer the prompt and then ask the audience for being creative. For instance, how can one forget the popular #IceBucketChallenge campaign that offered the template and permitted people throughout the world for following the campaign’s clues?But, what the most interesting part was that everybody tried to do it in their manner and that is why a lot of funny ones have gathered thousands of views for their funny fails and twists. When “fail”, “extreme”, and “funny” get together, the chances of people paying attention as well as engaging with the campaign increase.
But, what the most interesting part was that everybody tried to do it in their manner and that is why a lot of funny ones have gathered thousands of views for their funny fails and twists. When “fail”, “extreme”, and “funny” get together, the chances of people paying attention as well as engaging with the campaign increase.