Without search engine optimization (SEO), a business doesn’t have much chance of online success. Thankfully for local business owners, LinkedIn can increase search ranking and help them take on larger opponents.
LinkedIn is sometimes only regarded as a tool to assist an individual in their search for a better employment position. As the site became more widely-used, however, even more amazing benefits became clear. Just about the most crucial for local business owners is LinkedIn’s marketing potential. In fact, utilizing the following LinkedIn advertising and marketing ideas can do wonders.
Host an Event
Creating and promoting an event via LinkedIn creates a variety of different marketing opportunities. Obviously, doing so can attract more attention to the event.
In addition, hosting an event leads to a feeling of industry leadership that is excellent in the marketing world. And since 58% of marketers use social media to have interaction with consumers during live events, an event can be successful using fully online tactics.
Promote Blog Content
Hosting a blog leads to 55% more website visits, so not having one is fundamentally careless. By using the WordPress or Blog Link apps, you could import your blog to LinkedIn. This will give customers a sneak peek at a company’s expertise and bring more webpage traffic.
Grow Search Engine Optimization
Search engine optimization (SEO) is an important marketing technique that can make or break a small business’s online presence. Luckily, using LinkedIn can increase one’s search ranking and make less complicated to find them online.
Simply having a LinkedIn profile is enough to enhance a company’s online presence, but even more can be done. In the “Websites” and “Blogs” section of a LinkedIn page, for example, simply typing in a handful of good keywords will increase a
business’s search ranking for those particular keywords.
As marketing moves more out of the offline arena and into the digital world, small businesses must utilize every online strategy that they can. Sad to say, many overlook LinkedIn, but for those that do use the platform, there will be defined competitive benefits in the modern business world.
