Your roi is 13 times more likely to be positive if you prioritize your blogging strategy. This makes it overtly clear that blogging is vital for local businesses. By simply using the aforementioned tips, your investment of time and money in a blog will usually pay off.
Alter Keyword Usage
While a bookstore would be careless to not use “bookstore” as a keyword, it’s important to remember the competition for such a common term. Instead, local companies should put a heavy target on long tail keywords.
Instead of just “bookstore,” the organization should use “book stores in Atlanta,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where natural speech is used in search, thanks to Siri, and local marketing is essential.
Generate Guest Posts
It can be difficult for a company to get its content seen on a large scale, but this is a lot easier if they create guest blogs. Take your best content and submit it to industry leading blogs that embrace guest posts. While the industry blog will get a lot of the traffic, it will undoubtedly bring a significant amount your way as well.
Use Other Marketing Tools to Promote Blogs
While emphasizing strong search engine marketing strategies will help your blog get noticed, it is important to remember that organic reach can take time. This makes promoting your blog on other platforms critical.
Whenever you put up a new post, share it straight to social media. Spend time to send out an email newsletter for especially interesting blogs as well. The best way to spread the word is to use the various tools already at your disposal.
Statistics show that you are 13 times more likely to see a favourable return on investment if you prioritize blogging. With these types of numbers, it is obvious that blogging is a vital marketing tactic. And if you can get the word out with the aforementioned strategies, taking the time to jot down a blog can really pay off.
