Getting Spotted By Marketing and advertising at Local Events
Marketing is constantly evolving, and because of this, there are lots of promotional tools you can use. Marketing at events in your area is unfortunately one of the more under used of these tools. Almost every town throughout America features its own little events when large parts of the community collect. Working with these as a marketing opportunity is the perfect way to get noticed.
Find the appropriate Event
Just because there’s a large event occurring soon does not always mean you have to attend it. While doing so would be optimal, it is essential to recognize that not every events are catered to all local businesses. How much good would a comic book store owner do, for instance, if he set up a table at a local jazz festival? If that same owner lived in an area where a comic fan conference were occurring, though, they would have a fantastic spot to set up shop.
Create Your Very Own Events at Events
When you find the ideal event to market your business at, make sure you immediately start constructing your own event. Whether you advertise that there will be a contest at your booth or play simple games with free prizes, the target is to get people pumped up about your event within an event. Promote your own creation far well before the actual event, and people will make a point of viewing your booth.
Keep Social Media Involved Throughout
There was once a point when you would broadcast events at your booth with a sign, and while you can still accomplish this, make sure that you get social media involved. Twitter is a great real-time conversation tool, and with over 320 million monthly users, you can definitely reach your group of fans. Send out tweets as events happen and upload images of what is going on to your Facebook. Fans will see these live, and it may just bring them to your booth.
Local events are a prime chance to let others know what you are. Don’t waste this chance by not being prepared.