Snapchat allows you to transmit videos of events, such as product launches or local event promotions, to fans that were not able to attend themselves. Even making the effort to send out a “100th customer” celebratory video can get attention. There are over 4 billion video views on Snapchat per day, so you know at least some of your followers will take note of these events.
Make use of Other Platforms to Bring On Followers
Most people don’t seek out local companies when playing on Snapchat. Sure they might search for organizations like Nike or IBM, but a local business likely won’t cross their mind. That is why step one to effective Snapchat marketing is an onslaught of announcements on other social media. From Twitter to Facebook and everywhere in between, post a number of announcements letting followers know you are on Snapchat.
Give Live Access to Events
Whether you are holding a contest at a local event tent or having a product launch, you can use Snapchat to open the party to followers who can’t be present. You can even film unique events like a “100th customer” celebration. Since the site gets 4 billion video views per day, you can be confident many of your customers can see these videos on the platform.
Run Prize draws on the Platform
Just like any other social media platform, you are able to run contests on Snapchat. Tell followers they are entered when sending out a video of themselves utilizing your product. A number of brands add a really fun aspect by creating “Snapchat scavenger hunts.” These hunts often just have followers performing quick tasks and posting them. Be creative, and your followers will join up.
Snapchat marketing is a newer endeavor for most companies, but it is time to jump on the bandwagon. You do not want your competition perfecting a new social media strategy while you are lagging behind.