Remember Search Engine Optimization
Inbound marketing allows you to get customers to actively seek your business, and when looking at the top inbound strategies, blogging definitely shows up. When blogging, in fact, business-to-business marketers get 67% more sales opportunities when they maintain a blog. Even though this is a promising statistic, blog posts will only thrive if you abide by a few rules.
Reliability is Important
In any type of marketing, you should stay consistent. This is especially the case, though, in regards to blogging. Once people start employing your blog as a source of information, they will expect continuous postings. If they don’t get them, they will likely look elsewhere. Additionally, an always up-to-date blog will truly help your organic reach on search engines.
Target on Search Engine Optimization
One of the big draws of blogging, and content marketing in general, is that it brings customers to your business who may have otherwise never encountered it. This can be done through successful search engine optimization. Keep this in mind when creating your blog. By making use of industry keywords and your location in the beginning paragraph, keywords in headers and making use of photos with those keywords in their file name, you can help scoot these blogs up the search engine ladder.
Try to make Your Blog Material Scannable
A recent report discovered that consumers trust bloggers more than any resource other than family and friends, but this is not going to matter if people aren’t reading your blog. To guarantee your content will be seen, make your blogs conveniently scannable. Keep paragraphs quick and use subheaders and pictures to break out content. This will be much quicker to read, so people will stay on your website and develop that essential trust.
Blogging has become a powerful marketing device. Make sure you are not dropping the ball by making simple blogging blunders.