This is just as true in the advertising and marketing world. Anyone running a business will experience failed marketing plans. Following the demonstration of football, though, it is essential to get back up, reevaluate the situation and make modifications to improve the chances of winning. An individual failed strategy doesn’t single-handedly lose the game.
Display the Human Side
The most popular football stars today are those who are not afraid to let their personalities stand out. From Peyton Manning’s down-home personality to Drew Brees’ seemingly bringing New Orleans out of a great depression following Katrina, fans appreciate seeing a human side.
Marketers need to remember this. Putting a face to the business will create a better bond with consumers. Making advertising videos featuring employees and interacting on Facebook can accomplish this.
Success Necessitates Teamwork
If any football player were to evaporate off the field, the entire team would suffer. This is the same with advertising and marketing platforms. Solely engaging in social media, email or content marketing just isn’t enough. All of these methods must be used as a “team” if a marketing plan is to be successful.
Not Everything Is Likely To Work Out
Football teams don’t approach games anticipating a loss. Every play they make is part of a specific plan to “take home the gold” that day. As everyone knows, however, it doesn’t always work out. In fact, even the best plays can be defeated by menial errors.
This is true in the marketing world as well. Utilizing marketing plans that don’t pay off is part of managing a business. Just like in football, however, you will need to get up, reevaluate the current course of action and change strategies if necessary. One failed marketing plan does not necessarily mean the game is over.
Marketing is one of the most essential aspects of running a business. And much like running a football play, it will take planning, hard work and a little luck. Remembering this can help a marketing strategy prove profitable.