America’s Small Business Administration (SBA) says that firms should be spending around 8 percent of their budget on marketing if they make under $5 million yearly. Even if you do this, though, your marketing will crash without a great strategy in place. Even entrepreneurs with excellent marketing strategies can fail if they make too manygoof ups. Because of this, every local company needs to avoid the following marketing mistakes in 2017.
Never Making Marketing a Priority
Many corporations, especially local companies, feel that they have bigger things to worry about than marketing. Sure, they might put a bit of time into it, but they often view marketing as a part-time job. This is particularly the case when it comes to social media and video marketing. In 2017, you must be aware that this thought is folly. If you are not going all in on your marketing strategies, you are only hurting yourself.
Thinking Social Media Is Free
Individuals can sign up for Facebook, Twitter and a variety of other social media platforms and never pay money. organizations can do this as well, but they likely will end up thinking social media is a pointless marketing tool.
Thanks to disorderly feeds, social media giants don’t prioritize business posts. Something has to be really engaging for it to pick up momentum. Sadly, this does not always happen. With everyone receiving information overload, it will sometimes be expected to spend a few dollars to extend your reach. Since you can target specific audiences, though, it’s not a bad idea.
Sacrificing Customers Over Prospects
You have likely had a cable provider offer a great deal, but when you called in, they said you were ineligible. Why? Because you already are a customer. It does not hurt to focus on bringing in new prospects, but this should not be at the cost of upsetting current clients. Offer promotions to garner new clients, but make sure you pay attention to your loyal followers as well.
Marketing isn’t necessarily about doing what is right. It is also important to avoid doing something wrong. The previous list is far from all-inclusive, but if you can steer clear of these mistakes, you will be a step ahead of many of your rivals in 2017.