Wherever your neighborhood business is located, there are likely to be events that are centered on social responsibility. Whether this is a fundraising event for a local team or a Toys-for-Tots drive, you have a prime opportunity to do something great while attracting the socially-responsible consumer. Making charitable contributions to these different types of charitable activities will often at least get your name in a pamphlet, and be assured that this little tidbit will appeal to many local consumers.
Stay With Local Vendors
When you stick with local distributors, you are promoting other businesses in your local economy. Furthermore, you are improving the environment by removing the need for transporting food and supplies over long distances. Naturally, this will do you no good if do not know about it. This is why you should market the fact that you only work with local organizations, farmers and suppliers.
Get Your Followers Involved
One of the most effective ways to ensure customers know that you are a socially-responsible business is to invite them to join you. If you are donating supplies to a local school drive, invite others to do this on social media. If there is a potential charitable event, invite consumers to join you there. Not only will this show a positive view of your business, but it is very likely to garner plenty of social media attention as well.
Social responsibility will likely be crucial for future marketing interests. Take time to get ahead of the curve.