Let’s start with a thorough understanding of what we mean when we say content.
You see, most businesses miss out on a lot of opportunities because their vision for content marketing is too small.
As a result, they’re churning out content but not getting great results. And here’s why: content in and of itself isn’t what drives traffic and sales.
Your content needs to be “perfect.”
Now, what do we mean by that?
Perfect content isn’t about you, your brand, or your objectives. It’s about delivering the right information to your prospects at exactly the right point in the customer journey.
For instance, for the software company Freshbooks, this web page represents perfect content marketing for a prospect who needs pricing information to make an informed buying decision.
Yep, a pricing page is content.
The big misconception is that content marketing is blogging.
While blogs are a major component of content marketing, they’re only a part of the bigger picture. In fact, in most cases, a blog is not the most lucrative form of content marketing.
