When planning out social media posts, the 80/20 rule says that no more than 20 percent should directly advertise products or services. The rest of the posts should be industry related, but obviously promotional posts shouldn’t be over utilized. Followers want real value instead of constant advertising, and if they don’t get it, they are likely to leave your page.
Purchasing Social Media Likes and Followers
There are numerous services you can pay to give you more likes and followers on social media pages. These likes usually come from artificial accounts. In fact, Facebook had at least 83 million fake accounts in 2012. Sadly, these artificial followers don’t engage with the account. This means less of your actual fans will see your content.
Inappropriately Hijacking a Hashtag
Hashtags are an effortless way for your brand to realize a bit of widespread attention on a trending topic. Of course, it is advisable to ensure that the hashtag actually makes sense on the post. Even more essential, don’t assume what a hashtag means.
In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They thought it was a fun and popular hashtag, but it was really related to domestic violence. Never make a similar mistake.
Posting Far Too Much About Brand
The social media 80/20 rule establishes that only 20 percent of a business’s posts should be direct marketing and advertising. The others should be related to the organization or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they will often unfollow a page.
Great social media marketing can take your small business to all new heights. If you are making any of the aforementioned blunders, though, all of the effort in the world may not repair the damage.