SEO Techniques for a Successful 2016
Search engine optimization is here now to stay. Make sure you are keeping pace with its evolution.
Utilize Your Own Images
Images can still push traffic towards a website, and this is still true even though they aren’t as critical as they once were. Uploading images is really important for SEO purposes, and you are going to do a lot better if you use unique images. Hundreds of web pages could be using the same picture, but if you offer something different, you are going to stand out. Be sure you have this unique advantage when internet marketing a company.
It Is Not About Keywords Anymore
It certainly helps to have precise keywords on a website’s copy to usher in traffic, but it is not really as important as it was previously. Search engines have progressed, and they now don’t need precise words to tell them what a user is looking for. If someone is in search of information on an iPad, for example, Google may well return a number of results based on Apple products and smart devices.
In reality, it is much more about the searcher’s intent. Specific keywords can get them to the site, but if they quickly retreat to Google, the search engine will think the web page is not delivering on what it promises. So get your keywords in where possible, but remember to be giving people what they want.
Continue Driving at Mobile
In 2014, the amount of time spent surfing the web on mobile devices outpaced that of desktop computers. While some are slower to come around to this fact, it is far from going to change. Your internet site must be created with mobile access in mind, and if it isn’t, you are definitely going to lose customers over it.
Search engine optimization isn’t going anywhere as an invaluable marketing strategy. Remember to be keeping up with it.