Every business that engages in content marketing has occasional great pieces of content that really get noticed. This may explain why inbound advertising models,such as content marketing, net 54% more leads than their outgoing counterparts. So if you have experienced an excellent piece of content treat you right before, why don’t you bring it back around? If a small business creates a great blog post which gets attention, have you thought to spin the content into a great video? Did a meme have more attention in a day than most posts get in a week? Why not repost it every so often to get the same attention? Excellent content is not remanded to a single-use existence. If it worked once, realize success again.
Send Out Weekly Emails
People are flighty creatures. If we’re not continuously reminded of something, we are going to often forget. Knowing that, send out weekly messages to your email list. When doing so, however, ensure you have something crucial to say. Sending a ‘when will we see you again?’ email is simply improper. Something should always be going on.
Hold a Class or Event
There are some people who find themselves simply unlikely to walk into a small company they do not know. In fact, this will change if they saw an upcoming event or class they were interested in. Restaurants could hold cooking classes. Sporting shops could host an archery competition. Whatever the organization, there is some event that can get people in the door. Also, community announcement boards should have no problem with posted flyers for these events.
Go big or go home works in a few marketing situations, but it is not only a steadfast rule. Make certain you don’t let | do not allow simple yet promising ideas fall through the cracks.