Healthcare social media marketing has evolved significantly over the past decade. In fact, a 2013 survey found that social media was blocked for 59% of professionals working in hospitals. Since then, healthcare organizations have increasingly used social media to engage with their communities, recruit employees, and increase patient satisfaction.
According to a WEGO health behavioral study, 91% of participants said online communities play a role in their health decisions. And when it comes to healthcare, the same study found that 87% of study participants say they share health information via Facebook posts, and 81% of study participants say they share health information via Facebook Messenger. Needless to say, social media marketing for healthcare presents a unique opportunity to connect with patients, physicians, and the wider community.