Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far.
Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure you’re tracking every point at which a prospective customer interacts with your brand.
And what’s more, you’re going to want to be able to piece all of this information together like one big jigsaw puzzle.
There are a lot of really valuable tools on the market to help you do this, but it can be difficult to know which ones are right for you and your business.
To make life easier, we’ve broken down the biggest and best marketing analytics tools into sections based on what you’ll be using them to track.
If you’re looking to jump to a particular section, you can do so here:
- Social Media Analytics Tools
- Web Analytics Tools
- SEO Analytics Tools
- Link Analytics Tools
- Analytics Dashboard Tools
Original article by : rebrandly