Visual content is booming all over the Web these days, and if you need proof of this you only need to look at your Facebook newsfeed, which if it’s anything like mine is packed with images, memes and videos all competing for your attention. For those who love stats, it’s worth noting that 87% of the most-shared posts on Facebook contain images, and that posts containing visual content score 189% more engagement than those that don’t.
You’ve also likely noticed the influx of marketing via visual content. This is one of the least difficult and most lucrative ways to market to come along in a while. And the good news is, there’s still time to make this work for your business too.
5 Ways You Can Use Visual Content in your Marketing
Infographics – This relatively new visual content form has several great advantages. Firstly you can cram a lot (or a little!) data in a very creative form. Secondly, and perhaps most important, they are easy to share and people are usually eager to do so, which results in traffic and backlinks.
Videos – Versatile and easy to share, videos also offer the ability to be shared widely, and are easy to create in a number of forms. You can create simple slideshow videos, web cam videos, live on location videos, short Vine or Instagram videos (6- 30 seconds long!) and many more ideas. This form is also perfect for generating traffic and links.
Images and Memes – It’s reached the point where a post isn’t really a post without an image or a meme. What’s more, if you take the time to create unique imagery, these have a second, possibly more useful life on sites like Facebook, Twitter, Pinterest and Instagram.
Employ Screenshots – Screenshots are an accepted way of delivering social proof and information. Simple to get, you can use these in a number of ways.
Create Data Drops – Similarly, you can also pass along more complicated data through the use of charts and graphs to illustrate and amplify your points through visualization. This can make a hard to get concept much more accessible.