If you’ve begun to market your small business on Pinterest, then you’re probably aware of the immense opportunity that 70 million eager to buy offers. While Pinterest has literally exploded in size over the last few years, it’s still a bit of a Wild West Show, and more and more techniques are showing up detailing exactly how to reach these people.
Pinterest has a largely female audience, roughly 70-75%, and the best thing about it is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then you need to be creating boards!
To help you get going promoting your small business on Pinterest, we’ve gathered 5 useful tips you can use.
5 Useful Tips on how to Market your Small Business on Pinterest
Join Pinterest Groups – Locating board groups in your market can help you speed up the engagement and connect with more followers. There is a free tool called PinGroupie that will help you find relevant groups. After you’ve joined a few of these, be sure and offer great value to the group.
Make a Blog Board – Creating a blog board is a cool way to notify your followers automatically of your newest blog posts. Optimize for search and you’ll be surprised how many will find you in Google. Make sure you write a good description and use a compelling image.
Check Out Who is Pinning Your Competitor’s Pins – It would stand to reasons that those who are pinning your competition will likely also be interested in what you are offering. Be sure and follow them, and see how many follow you back.
Optimize Your Descriptions – Since you have only about 75-100 characters that show up in the grid description, it’s a good idea to craft a description that employs your primary keywords, and pertinent information. This is not, however, a place to sell!
Use Text on Your Images – Take a moment and overlay text onto your images with Photoshop or the image editor of your choice. Studies are showing that these convert far better than straight images. You might be amazed at how much more engagement you’ll receive.