Some of the best platforms for paid traffic are Facebook, Google, YouTube, Pinterest, LinkedIn, and Twitter.
But to know which one is right for you, you need to know where your customers hang out and which ad platforms are suited for the type of marketing you do.
In most cases, you’ll probably start with Facebook and Google. According to Business Insider, these two sites drive 80% of referral traffic, more than all the other platforms combined.
Facebook and Google are your top sources for paid traffic
But again, it depends on what you’re trying to do.
Google Is Like the Yellow Pages
Because Google is a search engine, people start there when they’re looking for information. So it’s a lot like the Yellow Pages.
To drive traffic through Google, you’ll bid on keywords that will help people find you and can lead to an ideal sales conversation.
Facebook Is Like a Billboard
Scrolling through your Facebook newsfeed is a bit like driving down the highway. As you scroll, you see ads, promoted posts, as well as random comments.
And if you, as a business, are willing to pay, your message will also appear in the newsfeed of your target audience.
With Facebook, you can spend as little as you want and still expand your reach.
Because it’s a social platform, and because they collect data on our behavior every day, they know a lot about us. All that data makes them the most powerful ad platform available today.
Target your ads precisely enough, and you’re sure to get the right eyeballs on your message.
YouTube Is Like Television
YouTube’s top metric is the number of minutes watched. Their goal is to keep you on the site consuming videos, so they operate a lot like traditional television, playing ads in the videos, interrupting people’s viewing.
Disruptive, yes, but with YouTube, your ads are always relevant.
That’s because you can target your ads based on the YouTube channels your audience likes, the types of videos they watch, and what they’re searching for.
So what are the top 3 paid traffic sources? What’s the best place to start with your paid traffic campaigns?
Facebook, Google, and YouTube: All three will give you quality traffic from people who are interested in your offers.