Character Limit Not Hurt By Images
Links Will Not Dictate Characters
Twitter is known for its 140 character limit which stops individuals from posting long tirades on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This drastically decreased the potential to get out a message.
The good news is, this is changing. Twitter will not count these and other forms of content against your character limit. Links will still occupy some space, but you will have much more room to get your message across.
Username Adjustments
Just like snapshots, usernames have long went against a business’s character count on Twitter. Again, this will not be the case. This means you can Tweet to industry leaders and other businesses without using up your precious 140 characters.
In addition, Twitter will allow you to tag up to 50 usernames. This means you do not have to guess at which users will enjoy your content. Just make sure not to irritate others with spam.
Comments Gain Reach
When you commence a Tweet with a username, Twitter always assumed you were replying to something specifically. Unfortunately, replies don’t garner a ton of reach. This led many to simply insert a period before a username so Twitter would not throttle its reach.
This will no longer be necessary. You can now directly Tweet at a person and Twitter will make the post public. If you use the “reply” button, you will still have a limited reach, but this new change means more people will see your posts.
While Facebook might still be the big dog on the block, Twitter certainly is no chump in the marketing world. That makes it imperative that you stay abreast of the latest trends. Luckily, the newest updates are all very good from a marketing standpoint.
