Things would be far more easy if a run-of-the-mill marketing video could just go viral. In the majority of situations, though, this is not likely. A video has to have a personality, and preferably wit, if it is going to accomplish viral status.
Timing Is Very Important
Forbes listed “timing” as one of the most essential aspects of making a video go viral. This means simply making the most of a popular current topic. Integrate the subject into your video in some way, post to social media and even perhaps throw in a few focused hashtags.
Incorporate Personality and Humor
It would be great if a local business could post a typical video promoting their firm and have it go viral. Normally, though, this just is not going to work. Only videos that show off personality, and often humor, are likely to really get noticed far and wide.
The startup company Dollar Shave Club, for example, quickly netted 4.75 million views on its first “our blades are great” video. The CEO showed off his sociable personality and presented several hilarious one-liners throughout the video. Concentrate on being real and funny for a shot at viral success.
You Should Never Be Reluctant To Drop A Few Dollars
Even if a video has ‘viral’ written all over it, it does not stand much of a chance on small Facebook pages. This is a real problem for local companies in small towns. This is why, if a video gets more engagement than normal, it does not hurt to spend a few dollars boosting the video post to improve exposure.
Even following all of the rules won’t guarantee a viral video. Thankfully, it does not take a million viral videos to make a small business at least temporarily famous. It only takes one, so pursuing that goal can be profitable.