Value Propositions Are Important
Create an awesome Value Proposition
The 2016 primaries saw the development of the anti-establishment idea. Bernie Sanders presented himself as an alternative to the status quo. This is even though he voted alongside Hillary Clinton 93 percent of the time.
Sanders understood, however, that he needed a value proposition. This is true for small businesses as well. When marketing, you’ll want to point out the one thing that makes your business more special than the rest. Establish value, and then lead with it.
Always Gain Knowledge From Your Errors
This isn’t Hillary Clinton’s first time at the rodeo. In 2008, she went up against Barack Obama in the primaries. Thanks to slipups such as a lack of new ideas and overconfidence, however, she lost. She is making sure to not make the error with Sanders.
Every small business owner will make mistakes, but that doesn’t mean a certain strategy won’t work. Most likely the improper keywords were targeted. Maybe a amazing article was posted on social media at the wrong time. Look at these problems and adjust
accordingly.
Recognize Your Audience
Donald Trump is amongst the most polarizing political figures in modern history. This has plenty to do with his abrasiveness, but Trump also understands that this is what his audience is looking for. A significant portion of the GOP wants someone who is not afraid to say what he thinks, and Trump gets that.
This is also essential for businesses. If your key demographic is millennials, you must understand what they are looking for. Also, make sure you are opening in a good area. Since Washington DC saw a 10.6 percent explosion in millennial population over four years, it would be well suited for the aforementioned demographic.
Presidential primaries will always be an interesting time in American politics. And if online marketers can learn a thing or two in the process, it is all the better.
