Content marketing experts are a unique bunch.
When we asked Content Marketing World presenters about what’s missing in most content marketers’ tech stack, some waxed poetic, others imagined the possibilities, and others got practical, talking products and output.
That’s why we love them – a diverse group of answers means a diverse group of thinkers.
“Every content marketer is missing something from their tech stack. Content marketing is a delicate, interconnected ecosystem – you have to have the right technology for each aspect of the process,” says Scott Spjut, assistant vice president, social and digital content, Fifth Third Bank.
content marketing tech tools you can use now
For pulling third-party content
A great news aggregator like Feedly – Michaela Alexis, LinkedIn speaker, trainer, and co-author of Think Video
For identity, insight, governance
A data lake to bring together data from web analytics, marketing automation, and CRM – and tie it to an identity, plus:
- LiveRamp – identity resolution work.
- PathFactory – for content insight and activation.
- Acrolinx – active content governance.
For indexing and security
Index Checking is a good way to see whether a page is indexed or whether you’re blocking it (sometimes developers forget to remove a noindex used during a redesign).
SSL Check is helpful for sites that move toward HTTPS but have page elements like images that aren’t in secure directories. The tool discovers the pages with issues. – Mike Murray, president, Online Marketing Coach
For Instagram scheduling
Planoly for scheduling out Instagram posts – Griffin Thall, CEO and co-founder, Pura Vida Bracelets
For real-life talk
Talking to customers, where the tool involved is called the telephone. Of course, one could also use Skype, Zoom, and related tools. I like to build a complete picture of my customers, including aspects of their jobs (or lives) that extend beyond the use of my products or services. – Dennis Shiao, consultant, Dennis Shiao Consulting
For all to see
Microsoft Excel or Tableau – a platform that gives marketing visibility into the other business units, such as sales and insights. – Christine Michel Carter, creator, Mompreneur and Me
For project management
I use Trello as a workflow and project management tool. Every project needs a tool or space that is a single point of truth – here’s the latest version, here’s all the related commentary, and here are the next steps – as at-a-glance as possible. – Jonathan Crossfield, chief consulting editor, Chief Content Officer magazine
